A brand to trust in.

Commerce Trust came to HLK to to elevate their brand to a place in line with the tier of clients they were servicing and seeking.

My role on this project was to bring consistency and guidance to the excellent creativity the team had already brought to the project, and to begin executing the brand on key collateral such as the brand magazine.

We built detailed brand guidelines, refined a tricky color palette, and executed a beautiful seasonal magazine. And that was just the start.

Client

Commerce Trust

Year

2023–24

At

HLK